Massage Therapist Salary in De Pere, WI: $63,067 (2026)
Quick Answer:A full-time massage therapist in De Pere, WI earns a median $63,067/year (≈ $30.32/hour) in nominal terms for 2026 — projected from BLS OEWS 2025 (SOC 31-9011). Once you factor in De Pere's price level (7% below national, BEA RPP 93.4), that paycheck buys what $67,524 would nationally. Nominal pay sits 1.8% below the Wisconsin state average.
Based on BLS state-level estimates · View source
In 2026, the average massage therapist salary in De Pere is projected to be $63,067, which is slightly above the national median of $61,975. With a salary range from $36,578 at the lower end (P10) to $97,753 at the higher end (P90), there is considerable potential for earnings in this field, especially for those who choose self-employment. These numbers are derived from 2025 BLS state-level data, projected to 2026 and adjusted for regional price parity. While many employed therapists in De Pere benefit from steady wages, self-employed practitioners often have the capability to earn significantly more, owing to their flexibility to set cash-pay rates, although they must manage overhead and marketing costs effectively. With six massage therapists currently employed in the area, the local job market provides a unique environment for both employed and independent practitioners alike.
About the De Pere Market
Salary estimated from Wisconsin average ($46,000) adjusted for local cost of living.
Salary Breakdown
| Percentile | Annual | Hourly |
|---|---|---|
| Entry Level (P10) | $36,578 | $17.59 |
| Lower Range (P25) | $46,347 | $22.28 |
| Median (P50)(typical) | $63,067 | $30.32 |
| Upper Range (P75) | $80,725 | $38.81 |
| Top Earners (P90) | $97,753 | $46.99 |
Median Salary Position
1.76% above the national average
2026 Salary Percentile Distribution in De Pere
In De Pere, WI, the massage therapist salary spread from the 10th to 90th percentile is $61,175 (2026 est.). At $63,067, the local median is 1.76% above the national median of $61,975.
Salary Calculator
At 40 hours/week in De Pere: You'd be in the lower-middle range
How De Pere Massage Therapist Pay Compares
De Pere median: $63,067/year (2026)
| Compared To | Median Salary | De Pere Pays |
|---|---|---|
| Wisconsin Average | $64,223 | -1.80% less |
| National Average | $61,975 | +1.76% more |
Massage Therapists in De Pere, WI earn a median of $63,067 per year (2026 est.), which is 1.76% higher than the national median of $61,975 and 1.80% below the Wisconsin state average of $64,223.
Cost-of-Living Adjusted Salary
De Pere has a cost of living 6.60% below the national average, meaning your salary goes further here.
Adjusted salary = nominal × (100 / CoL index). CoL index: 100 = national average.
De Pere, WI has a cost-of-living index of 93.4 (below the national average of 100). A massage therapist earning $63,067 nominally has purchasing power equivalent to $67,524 in an average-cost city — an effective 7.07% boost.
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2019 BLS Actual
$43,575
2025 BLS Actual
$59,480
2026 Current Est.
$63,067
2019–2027 Growth
+53.5%
Salary Trajectory for Massage Therapists in De Pere (2019–2027)
2019–2025: actual BLS OEWS data for this metro area. 2026+: CAGR 6.03% projection.
| Year | Annual Salary | Status |
|---|---|---|
| 2019 | $43,575 | Actual |
| 2020 | $44,389 | Actual |
| 2021 | $47,737 | Actual |
| 2022 | $50,739 | Actual |
| 2023 | $56,285 | Actual |
| 2024 | $42,184 | Actual |
| 2025 | $59,480 | Actual |
| 2026(current) | $63,067 | Estimated |
| 2027 | $66,870 | Projected |
Based on 7 years of BLS OEWS data for the De Pere metropolitan area, the median massage therapist salary grew 36.5% from $43,575 (2019) to $59,480 (2025). At a 6.03% compound annual growth rate, salaries are projected to reach $66,870 by 2027 — a total increase of $23,295 (53.46%) from 2019.
Note: Historical values (2019–2025) are actual BLS OEWS figures for the De Pere metropolitan area, sourced from annual Occupational Employment and Wage Statistics surveys. 2026–2026 figures are current estimates, and 2027 values are projections, calculated using a 6.03% CAGR derived from 7-year BLS historical data. Actual salaries may vary based on employer, experience, certifications, and local market conditions.
Salary by Experience Level
| Experience | Estimated Salary Range |
|---|---|
| 0-2 years (New Graduate) | $36,578 – $46,347 |
| 3-5 years (Mid Career) | $46,347 – $63,067 |
| 5+ years (Experienced) | $63,067 – $80,725 |
| 10+ years (Top Earner) | $80,725 – $97,753 |
LMT salary ranges estimated from BLS percentile data. Individual massage therapist compensation varies by employer, certifications, and specialization.
Massage Therapist Job Market in De Pere
The cost-of-living index in De Pere sits at 93.4, which means that living expenses are lower than the national average. This factor enhances the purchasing power of massage therapists, allowing them to enjoy a higher standard of living with their earnings. Among local employers, franchise chains like Massage Envy and Hand & Stone typically offer lower pay than independent practices, where therapists can charge premium rates. The variation in compensation can also be influenced by tips, often ranging from 15% to 25% of session fees in spas, as well as specialization; premium services in oncology or sports massage might command higher rates. To maximize earnings in De Pere, practitioners should consider building a loyal client base through exceptional service, leveraging social media for marketing, and exploring opportunities for niche practices that differentiate them from the competition.
More salary data for De Pere, WI:
Frequently Asked Questions
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Written by Jordan Lee, LMT
Career Analyst
Jordan Lee has 10 years of experience in massage therapy. They specialize in sports massage. They work in a wellness center.
Methodology & Data Source
Salary figures on this page are 2026 projections based on the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2026 release. The BLS reported a median annual salary of $59,480 for massage therapistsin the De Pere metropolitan area. A 6.03% compound annual growth rate (CAGR), calculated from 6-year national BLS wage trends, was applied to project current 2026 compensation. Percentile ranges (P10–P90) represent the full salary distribution across experience levels and practice settings in this market.
Data Sources & Methodology
Salary data for De Pere is estimated from official BLS state-level occupational wage data (2025), adjusted for regional cost-of-living differences using BEA RPP (Regional Price Parities).
2026 figures are projected from 2025 BLS data using a compound annual growth rate (CAGR) of 6.03%, derived from historical BLS wage trends for massage therapists (SOC 31-9011).
Compiled and verified by Jordan Lee, LMT, a licensed massage therapist with 10+ years of clinical experience. · View source data at BLS.gov