Massage Therapist Salary in Caledonia, WI: $62,244 (2026)
Quick Answer:A full-time massage therapist in Caledonia, WI earns a median $62,244/year (≈ $29.92/hour) in nominal terms for 2026 — projected from BLS OEWS 2025 (SOC 31-9011). Once you factor in Caledonia's price level (7% below national, BEA RPP 93.4), that paycheck buys what $66,642 would nationally. Nominal pay sits 3.1% below the Wisconsin state average.
Based on BLS state-level estimates · View source
In Caledonia, Wisconsin, the projected median annual salary for massage therapists in 2026 stands at $62,244, slightly above the national median of $61,975. The salary range varies significantly, from $36,101 at the lower end (P10) to an upper limit of $96,478 (P90). These figures are derived from estimates based on 2025 BLS OEWS data, adjusted for local cost-of-living considerations. Massage therapists here may find that working for established franchises like Massage Envy and Hand & Stone offers more consistent hours but generally lower pay compared to self-employed practices. Independent practitioners, while facing the challenges of overhead and client acquisition, often have the potential to earn significantly more per session due to direct payment structures.
About the Caledonia Market
Salary estimated from Wisconsin average ($46,000) adjusted for local cost of living.
Salary Breakdown
| Percentile | Annual | Hourly |
|---|---|---|
| Entry Level (P10) | $36,101 | $17.36 |
| Lower Range (P25) | $48,532 | $23.34 |
| Median (P50)(typical) | $62,244 | $29.92 |
| Upper Range (P75) | $79,672 | $38.31 |
| Top Earners (P90) | $96,478 | $46.39 |
Median Salary Position
0.43% above the national average
2026 Salary Percentile Distribution in Caledonia
In Caledonia, WI, the massage therapist salary spread from the 10th to 90th percentile is $60,377 (2026 est.). At $62,244, the local median is 0.43% above the national median of $61,975.
Salary Calculator
At 40 hours/week in Caledonia: You'd be in the lower-middle range
How Caledonia Massage Therapist Pay Compares
Caledonia median: $62,244/year (2026)
| Compared To | Median Salary | Caledonia Pays |
|---|---|---|
| Wisconsin Average | $64,235 | -3.10% less |
| National Average | $61,975 | +0.43% more |
Massage Therapists in Caledonia, WI earn a median of $62,244 per year (2026 est.), which is 0.43% higher than the national median of $61,975 and 3.10% below the Wisconsin state average of $64,235.
Cost-of-Living Adjusted Salary
Caledonia has a cost of living 6.60% below the national average, meaning your salary goes further here.
Adjusted salary = nominal × (100 / CoL index). CoL index: 100 = national average.
Caledonia, WI has a cost-of-living index of 93.4 (below the national average of 100). A massage therapist earning $62,244 nominally has purchasing power equivalent to $66,642 in an average-cost city — an effective 7.07% boost.
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2019 BLS Actual
$43,006
2025 BLS Actual
$58,704
2026 Current Est.
$62,244
2019–2027 Growth
+53.5%
Salary Trajectory for Massage Therapists in Caledonia (2019–2027)
2019–2025: actual BLS OEWS data for this metro area. 2026+: CAGR 6.03% projection.
| Year | Annual Salary | Status |
|---|---|---|
| 2019 | $43,006 | Actual |
| 2020 | $43,810 | Actual |
| 2021 | $47,114 | Actual |
| 2022 | $50,077 | Actual |
| 2023 | $55,550 | Actual |
| 2024 | $41,633 | Actual |
| 2025 | $58,704 | Actual |
| 2026(current) | $62,244 | Estimated |
| 2027 | $65,997 | Projected |
Based on 7 years of BLS OEWS data for the Caledonia metropolitan area, the median massage therapist salary grew 36.5% from $43,006 (2019) to $58,704 (2025). At a 6.03% compound annual growth rate, salaries are projected to reach $65,997 by 2027 — a total increase of $22,991 (53.46%) from 2019.
Note: Historical values (2019–2025) are actual BLS OEWS figures for the Caledonia metropolitan area, sourced from annual Occupational Employment and Wage Statistics surveys. 2026–2026 figures are current estimates, and 2027 values are projections, calculated using a 6.03% CAGR derived from 7-year BLS historical data. Actual salaries may vary based on employer, experience, certifications, and local market conditions.
Salary by Experience Level
| Experience | Estimated Salary Range |
|---|---|
| 0-2 years (New Graduate) | $36,101 – $48,532 |
| 3-5 years (Mid Career) | $48,532 – $62,244 |
| 5+ years (Experienced) | $62,244 – $79,672 |
| 10+ years (Top Earner) | $79,672 – $96,478 |
LMT salary ranges estimated from BLS percentile data. Individual massage therapist compensation varies by employer, certifications, and specialization.
Massage Therapist Job Market in Caledonia
With only four massage therapists employed in the area, the local job market reflects a niche but growing demand for massage services. Caledonia's cost-of-living index sits at 93.4, suggesting that while salaries may be competitive, purchasing power is enhanced for those earning in this sector. Spas, particularly those affiliated with franchises, typically offer more stable income but operate at a lower pay scale due to their service-based structure. In contrast, self-employed therapists can capitalize on higher rates, especially if they specialize in areas like sports or prenatal massage, leading to higher tips from clients. The disparity in earnings can also be attributed to the type of employment; while franchise work guarantees foot traffic, entrepreneurial therapists who effectively manage their outreach can see returns much closer to premium rates. For those aspiring to maximize their pay in Caledonia, building a loyal client base while cultivating a strong referral network can be essential strategies.
More salary data for Caledonia, WI:
Frequently Asked Questions
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Written by Jordan Lee, LMT
Career Analyst
Jordan Lee has 10 years of experience in massage therapy. They specialize in sports massage. They work in a wellness center.
Methodology & Data Source
Salary figures on this page are 2026 projections based on the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2026 release. The BLS reported a median annual salary of $58,704 for massage therapistsin the Caledonia metropolitan area. A 6.03% compound annual growth rate (CAGR), calculated from 6-year national BLS wage trends, was applied to project current 2026 compensation. Percentile ranges (P10–P90) represent the full salary distribution across experience levels and practice settings in this market.
Data Sources & Methodology
Salary data for Caledonia is estimated from official BLS state-level occupational wage data (2025), adjusted for regional cost-of-living differences using BEA RPP (Regional Price Parities).
2026 figures are projected from 2025 BLS data using a compound annual growth rate (CAGR) of 6.03%, derived from historical BLS wage trends for massage therapists (SOC 31-9011).
Compiled and verified by Jordan Lee, LMT, a licensed massage therapist with 10+ years of clinical experience. · View source data at BLS.gov