Massage Therapist Salary in Coeur d'Alene, ID: $65,007 (2026)
Quick Answer:A full-time massage therapist in Coeur d'Alene, ID earns a median $65,007/year (≈ $31.26/hour) in nominal terms for 2026 — projected from BLS OEWS 2025 (SOC 31-9011). Once you factor in Coeur d'Alene's price level (2% below national, BEA RPP 98.3), that paycheck buys what $66,136 would nationally. Nominal pay sits 10.1% above the Idaho state average.
Official BLS data · View source

In Coeur d'Alene, Idaho, the projected median annual compensation for massage therapists in 2026 is anticipated to reach $65,007, reflecting a competitive increase compared to the national median of $61,975. The salary range for this profession varies considerably, beginning at $48,286 for the bottom 10% and reaching up to $89,171 for the top 10%. The data—derived from 2025 BLS OEWS surveys—suggests that working for established franchises like Massage Envy or Hand & Stone typically yields lower pay than self-employment or independent practice. This landscape creates discernible pay gradations, indicating that while some therapists may find steady income and clientele through franchise employment, others may pursue self-employment for greater earning potential and client autonomy.
Salary Breakdown
| Percentile | Annual | Hourly |
|---|---|---|
| Entry Level (P10) | $48,286 | $23.21 |
| Lower Range (P25) | $62,123 | $29.87 |
| Median (P50)(typical) | $65,007 | $31.26 |
| Upper Range (P75) | $82,693 | $39.76 |
| Top Earners (P90) | $89,171 | $42.87 |
Median Salary Position
4.89% above the national average
2026 Salary Percentile Distribution in Coeur d'Alene
In Coeur d'Alene, ID, the massage therapist salary spread from the 10th to 90th percentile is $40,885 (2026 est.). At $65,007, the local median is 4.89% above the national median of $61,975.
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At 40 hours/week in Coeur d'Alene: You'd be in the lower-middle range
How Coeur d'Alene Massage Therapist Pay Compares
Coeur d'Alene median: $65,007/year (2026)
| Compared To | Median Salary | Coeur d'Alene Pays |
|---|---|---|
| Idaho Average | $59,044 | +10.10% more |
| National Average | $61,975 | +4.89% more |
Massage Therapists in Coeur d'Alene, ID earn a median of $65,007 per year (2026 est.), which is 4.89% higher than the national median of $61,975 and 10.10% above the Idaho state average of $59,044.
Cost-of-Living Adjusted Salary
Coeur d'Alene has a cost of living 1.71% below the national average, meaning your salary goes further here.
Adjusted salary = nominal × (100 / CoL index). CoL index: 100 = national average.
Coeur d'Alene, ID has a cost-of-living index of 98.293 (below the national average of 100). A massage therapist earning $65,007 nominally has purchasing power equivalent to $66,136 in an average-cost city — an effective 1.74% boost.
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2019 BLS Actual
$32,670
2025 BLS Actual
$61,310
2026 Current Est.
$65,007
2019–2027 Growth
+111.0%
Salary Trajectory for Massage Therapists in Coeur d'Alene (2019–2027)
2019–2025: actual BLS OEWS data for this metro area. 2026+: CAGR 6.03% projection.
| Year | Annual Salary | Status |
|---|---|---|
| 2019 | $32,670 | Actual |
| 2020 | $50,550 | Actual |
| 2021 | $39,760 | Actual |
| 2022 | $64,340 | Actual |
| 2023 | $72,490 | Actual |
| 2024 | $75,270 | Actual |
| 2025 | $61,310 | Actual |
| 2026(current) | $65,007 | Estimated |
| 2027 | $68,927 | Projected |
Based on 7 years of BLS OEWS data for the Coeur d'Alene metropolitan area, the median massage therapist salary grew 87.7% from $32,670 (2019) to $61,310 (2025). At a 6.03% compound annual growth rate, salaries are projected to reach $68,927 by 2027 — a total increase of $36,257 (110.98%) from 2019.
Note: Historical values (2019–2025) are actual BLS OEWS figures for the Coeur d'Alene metropolitan area, sourced from annual Occupational Employment and Wage Statistics surveys. 2026–2026 figures are current estimates, and 2027 values are projections, calculated using a 6.03% CAGR derived from 7-year BLS historical data. Actual salaries may vary based on employer, experience, certifications, and local market conditions.
Salary by Experience Level
| Experience | Estimated Salary Range |
|---|---|
| 0-2 years (New Graduate) | $48,286 – $62,123 |
| 3-5 years (Mid Career) | $62,123 – $65,007 |
| 5+ years (Experienced) | $65,007 – $82,693 |
| 10+ years (Top Earner) | $82,693 – $89,171 |
LMT salary ranges estimated from BLS percentile data. Individual massage therapist compensation varies by employer, certifications, and specialization.
Massage Therapist Job Market in Coeur d'Alene
In terms of the local job market, Coeur d'Alene employs approximately 50 massage therapists, providing a foundation for professional opportunities within the area. With a cost of living index at 98.293, the financial landscape enables residents to enjoy a relatively affordable lifestyle, which can enhance take-home pay for massage therapists. Among local employers, the highest-paying positions can often be found in chiropractic and physical therapy clinics, which may offer advanced treatment opportunities and competitive rates. Factors such as specialty skills in sports or prenatal massage, the influence of tips—ranging from 15-25% at spas—and the difference in pay structures between franchises and independent practices contribute to the broad spectrum of salaries. For therapists in this market, focusing on building a reputation and attracting clients through specialized services remains a strategic approach for maximizing their earning potential in Coeur d'Alene.
More salary data for Coeur d'Alene, ID:
Frequently Asked Questions
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Written by Jordan Lee, LMT
Career Analyst
Jordan Lee has 10 years of experience in massage therapy. They specialize in sports massage. They work in a wellness center.
Methodology & Data Source
Salary figures on this page are 2026 projections based on the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2026 release. The BLS reported a median annual salary of $61,310 for massage therapistsin the Coeur d'Alene metropolitan area. A 6.03% compound annual growth rate (CAGR), calculated from 6-year national BLS wage trends, was applied to project current 2026 compensation. Percentile ranges (P10–P90) represent the full salary distribution across experience levels and practice settings in this market.
Data Sources & Methodology
Source: BLS, OEWS, 7-year dataset (–). Per-city data from annual BLS metropolitan area surveys.
2026 figures are projected from 2025 BLS data using a compound annual growth rate (CAGR) of 6.03%, derived from historical BLS wage trends for massage therapists (SOC 31-9011).
Compiled and verified by Jordan Lee, LMT, a licensed massage therapist with 10+ years of clinical experience. · View source data at BLS.gov