Massage Therapist Pay

San Francisco vs Napa: Massage Therapist Salary (2026)

Compare massage therapist salaries between San Francisco, CA and Napa, CA. All figures are 2026 estimates projected from BLS 2025 data.

San Francisco, CA
$42,709
$20.54/hr
Napa, CA
$41,702
$20.05/hr

Side-by-Side Comparison

MetricSan Francisco, CANapa, CA
Median Salary$42,709$41,702
Hourly Rate$20.54$20.05
Entry Level (P10)$39,157$36,792
25th Percentile$40,609$38,022
75th Percentile$73,977$51,552
Top Earner (P90)$101,259$100,856
Total Employed1,800250
Side-by-side bar chart comparing San Francisco ($42,709) and Napa ($41,702) massage therapist salaries.San FranciscoNapaMedian Salary$42,709$41,702Entry Level (P10)$39,157$36,792Top Earner (P90)$101,259$100,856US Median $61,975

Verdict

San Francisco, CA offers better overall compensation for massage therapists, winning 4 out of 4 metrics compared to Napa.

The salary gap between San Francisco and Napa is $1,007 (2.41%). San Francisco's median is -31.09% compared to the US national median of $61,975.

Salary Range Comparison

The full salary range (10th to 90th percentile) in San Francisco spans $62,102,Napa spans $64,064. Napa has a wider pay range, suggesting more variation in pay between entry-level and experienced massage therapists.

San Francisco
P10 (Entry)$39,157
P25$40,609
Median$42,709
P75$73,977
P90 (Top)$101,259
Napa
P10 (Entry)$36,792
P25$38,022
Median$41,702
P75$51,552
P90 (Top)$100,856

Cost-of-Living Adjusted Comparison

After cost-of-living adjustment, Napa ($37,051 effective) pays 0.30% more than San Francisco ($36,941 effective).

San Francisco
Nominal: $42,709
CoL Index: 115.613
Adjusted: $36,941
Napa
Nominal: $41,702
CoL Index: 112.554
Adjusted: $37,051

Cost-of-living adjustment: salary × (100 / CoL index). Index of 100 = national average.

Which City Is Right for You?

Choose San Francisco if…

  • Higher median salary ($42,709/year)
  • Better top-earner potential ($101,259)
  • Larger job market (1,800 employed)
  • You prefer the California area and lifestyle

Choose Napa if…

  • Better purchasing power (CoL-adjusted: $37,051)
  • You prefer the California area and lifestyle

Historical Salary Growth Comparison

Based on BLS OEWS metropolitan area data, massage therapist salaries in San Francisco grew -13.6% from 2019 to 2025, compared to 52.4% growth in Napa over the same period.

San Francisco, CA

+-13.6%

$46,600 (2019) → $40,280 (2025)

Napa, CA

+52.4%

$25,800 (2019) → $39,330 (2025)

View Full Salary Data

Frequently Asked Questions

Which city pays massage therapists more: San Francisco or Napa?

San Francisco has a higher median massage therapist salary at $42,709/year, compared to Napa at $41,702/year — a difference of $1,007 (2.41%).

What is the hourly rate difference between San Francisco and Napa?

San Francisco massage therapists earn $20.54/hr while Napa hygienists earn $20.05/hr (2026 est.).

Should I relocate from San Francisco to Napa as a massage therapist?

Consider more than just salary when comparing San Francisco and Napa. Factor in cost of living (CoL-adjusted: San Francisco = $36,941, Napa = $37,051), job availability (1,800 vs 250 employed), commute, and career growth potential.

What do entry-level massage therapists earn in San Francisco vs Napa?

Entry-level (10th percentile) massage therapists earn $39,157 in San Francisco and $36,792 in Napa. The San Francisco area offers higher starting salaries.

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JL

Written by Jordan Lee, LMT

Career Analyst

Jordan Lee has 10 years of experience in massage therapy. They specialize in sports massage. They work in a wellness center.

Clinically reviewed by Amina Patel, LMTData verified by Carlos Ramirez, LMT

Methodology & Data Source

All salary figures are 2026 projections based on BLS OEWS May 2025 data. A 6.03% CAGR (derived from 6-year national BLS trends) was applied to estimate current compensation. Cost-of-living adjustments use BEA Regional Price Parity data. Actual salaries vary by employer, certifications, and experience.

Data Sources & Methodology

Source: BLS, OEWS , released .

Compiled and verified by Jordan Lee, LMT, a licensed massage therapist with 10+ years of clinical experience. · View source data at BLS.gov